"Smart Money" is a grant program offered by the Israeli government to support Israeli companies that are interested in expanding into...

Yael Lidar Levi Marketing in a World of Change - The Benefits of Choosing a Smaller Market to Launch Your Product The world of marketing...

If you want your business to succeed, you must understand your customers. This is where customer analysis is critical. When companies...

Written by Benny Fluman and Yael Levi Lidor One of the primary objectives of B2B sales and marketing teams is to generate high-quality...

written by Benny Fluman & Yael lidor levi LinkedIn has become a crucial platform for businesses to connect with potential clients and...

The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert...

Navigating the Cultural and Marketing Landscape When Entering a New Country